How They Make You Buy Their Brands

This is the book I am currently reading for research on the science of shopping; Martin Lindstrom's Brandwashed:The Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By far one of the more "approachable" books I've read on marketing, this fascinating book appeals to the Psychology major in me.  Strong on scientific evidence that includes brain wave patterns in response to advertising ploys, Lindstrom doesn't disappoint the fans of his video blog either: http://www.martinlindstrom.com/video-blog/

This is one guy I would love to meet (and interview!) in person.