COUPON FATIGUE

I'm a fraud. A sham. A charlatan. At least that is the way I felt at my last couponing workshop when one of the attendees pulled out a coupon binder twice as thick as mine and found it necessary to correct me on the proper use of K-Mart register reward coupons. "You can use them the same day," she said when I informed workshop attendees they wouldn't be able to use the register coupons until the following week. Her correction threw me off a bit; what if the K-mart policy had changed, and I hadn't been aware of it?  Let's face it~ I haven't been on top of a lot of things since my husband's death seven months ago, including keeping up with this blog which hasn't had a posting since late August. (I checked the Kmart ad this weekend and their current register coupon offers were the same as I had remembered; the coupon would be good on a purchase the following week) 

Here I am, working on a couponing book that will be published next September, writing a weekly couponing column for a newspaper, and a workshop presenter for local community colleges, libraries and women's groups, and  for the past six months, I've *gulp* barely used coupons myself.

When I lost my husband in March, I lost all interest in extreme couponing, despite maintaining an avid interest in the phenomenon itself. David had been my shopping partner, my couponing comrade, for over 30 years. For months, I couldn't even get through a Hy-Vee store without crying. Oh, I rallied a bit when an Extreme Couponing television producer led me to believe my couponing "love story" might have a shot at appearing on their program. I enjoyed several superb shopping trips, stockpiling things like razors, Febreeze, Glade and feminine hygiene products. That stockpiling ended about the same time the e-mails and phone calls from Sharp entertainment did.

I'd had no qualms continuing my couponing workshops, however. After all, I'd been an avid couponer for over 30 years. I am an expert in the topic, even when I am not an active participant. My two-hour power point presentation is entertaining and I always give a fun drawing prize. The fact is, however, that my coupon binder has been more of a prop than a powerful tool in the battle of the budget recently. That point was made vividly clear in my last workshop when one of the women pulled out a bulging binder that put mine to shame. It doesn't bode well for a couponing instructor when one of her students has a coupon holder bigger than hers. My own jaw dropping, whether in dismay or awe I wasn't sure, I managed to ask, "Why exactly are you taking this class?"

It turned out she hadn't signed up as a student, she'd only been sent to the center to unlock the door.

It was still an eye-opening experience for me; What happens when an avid couponer experiences something like "Coupon Fatigue?" In my case, I'm assuming it is only temporary and brought about by my husband's demise, but it could just as well have been the birth of a baby, stockpile overload, or a new job that changed my avid couponing habits. I guess what might happen is that we then become an "average" shopper, casually clipping coupons and using a few every week. According to recent research from the Promotion Marketing Association (PMA), a survey of 1000 people found that 89% used coupons when shopping, with 97% of primary shoppers using coupons at the supermarket. Those coupon users report an average of seven percent savings on their grocery bill with coupons.

Oh, I can hold my own with the typical shopper. Just taking the time to clip a few coupons every week and matching those coupons with sales, I've done as well at 20% on some of my bills, and even better with the few well-planned trips I've embarked on since March.

My thin, unorganized binder is a reminder to me of just what a new couponer could accomplish in a little time. This week's Fareway grocery ad inspired me to get back in the saddle and start saving more.

"Combine your store coupons with manufacturer coupons to maximize your savings," I always advise in my workshops. This week's Fareway ad is a good example. The store ad includes a coupon good for $8 off 10 listed items. It didn't take long for me to go through the slim pickings of my coupon binder to unearth some nearly forgotten $2 off Oscar Mayer deli sliced meat coupons when you purchase Kraft deli-sliced cheese. I pulled four of those from my binder, knowing we could go through at least four packages of meat for sandwiches. The Kraft Fresh Take coupons in my binder were expired and I nearly despaired of additional savings until I checked the online printable coupon source,/http://www.coupons.com/. Lo and behold, there were coupons for Planters nuts (I love the Nutrition products), Kraft Miracle Whip, and Kraft Velveeta Shells and Cheese. I felt that old familiar surge of adrenaline when I entered the store, reminiscent of my "good old days" of couponing before David's death. With very little advance planning, I managed to save a respectable $27.45 on a $111.00 grocery trip; not the best I've ever done but decidedly a good start in getting back into the coupon game.

The bottom line lesson to all this; even new, or fatigued seasoned shoppers, can save money on their weekly groceries without spending hours clipping and sorting coupons...
...and I need to clip the stacks of coupons so kindly shared with me, and beef up my binder a bit before my next workshop!